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Price history shows a product’s prices over time: one line per seller, built from every price Omnilinker collected for the product’s offers. It answers questions a single snapshot cannot: who cut the price first, how long a seller stayed cheapest, how often a seller changes price, and whether a price drop was a real cut or an item going out of stock. It opens as a panel on the right of the page you are on, and you can pop it out to a full page with its own link.

Before you start

You need the View price history permission, under Pricing Intelligence. The history only has data once the product’s listings are matched and a data source has run; see Product matching.

Open price history

Close the panel with × or Escape. Click Open full page to continue on a page of its own, which keeps what you were looking at: the date range, the sellers, the overlays and the filters. On the full page:
  • The address changes as you work, so Copy link (the link icon) copies a link that opens the same view for someone else.
  • Back returns to where you came from, for example Back to Product Overview or Back to Manufacturer Dashboard.
  • Product details opens the product’s details in Product Overview.
When the timeline shows a product’s sellers, the Market button in the header picks the market it covers. A listing’s history, opened from Data source products, has no Market button.

What the panel shows

From top to bottom:
  1. What to do: the repricer’s current recommendation for the product, if there is one. See The repricer’s recommendation.
  2. Summary chips. See Summary.
  3. The controls: date range, granularity, overlays and the rest. See Controls.
  4. The chart, with the seller list beside it. See The chart and the seller list.
  5. Detail tabs: Events, Seller behaviour and Lowest-price share. See Detail tabs.

Summary

The chips summarize the period shown. A chip is left out when there is no data for it.

Controls

  • Date range: 24h, 7d, 30d, 90d, 1y or All. The panel opens on All. The Default Date Range setting (Administration > Settings > Pricing intelligence > Price history) does not change this yet.
  • Granularity: Auto, Hourly, Daily, Weekly or Monthly. Auto picks one that suits the range.
  • Overlays: reference lines on the chart. Baseline (your reference price) is on by default. You can add MAP, Floor, Target, All-time low, All-time high, Average and Market average. Each one is offered only when the product has the data for it.
  • Fresh only: hides sellers not observed within the freshness window (7 days by default; see Price freshness and status).
  • Incl. shipping: plots prices with delivery. Sellers without shipping data show their base price.
  • Watch: creates an alert rule for the product. See Watch a product.
  • Export: Data (CSV) downloads the prices of the sellers on the chart and the baseline; the menu says which time zone the times are in. Chart (PNG) downloads the chart as an image.
  • Evidence: downloads three files for a compliance case: the chart as a PNG, the data as CSV and a text file with the context (product, seller, reported MAP price and when it was generated).

The chart and the seller list

Each line is one seller. The panel starts with the 5 cheapest sellers on the chart; the Default Merchant Selection setting does not change this yet. The seller list beside the chart (below it on a narrow screen) chooses who is drawn:
  • Show: Cheapest 5, Below you, All or None.
  • Tick or untick a seller, or use Only this and Hide on its row. Search the list to find a seller.
  • Sellers not drawn are listed under Not on chart, and sellers with no price at the moment you are looking at under Not observed at this time.
Hover the chart to read every seller’s price at that moment; the list follows the cursor. Click to lock the moment, so you can read the list at leisure, and click Now to return to the latest prices. Mark sets a reference point, so the summary line says what changed since then; Clear mark removes it. How to read the lines:
  • A hollow point is an observation the source reported as Not available. It stays on the chart at the price the source reported, but it is not compared. Its row reads the price with Not available and “per … · not compared”. See Availability.
  • A square marker is a price change the repricer applied.
  • A seller’s line continues from its last observation as a faded tail, with a “last seen” note, so a seller that stopped being observed does not look like a seller holding its price.
  • A Retention limit line marks where older data was removed by your data retention policy. The caption above the chart says “Price data before … was removed by your data-retention policy.”
If the reference price is in another currency than the prices plotted, no baseline is drawn and a note under the chart says so.

Detail tabs

A tab only appears when it has data.

Events

The price movements in the period, grouped by day. Each event names the seller and what happened: A First mover badge marks a price change when no other seller changed price in the previous 24 hours. The presets Market moves, My price and Threats narrow the list in one click. Click Filters for more: What happened (any of the checked event types), Whose price (All sellers, Selected on chart or Your price), and Only (First movers, Include no-change observations). Click Apply, or Reset. Search finds sellers or notes. Sort by Newest, Impact or Seller, and Expand all or Collapse all days. Hover an event to highlight it on the chart.

Seller behaviour

One row per seller: Changes, Median interval between changes, Typical change, Active hours and Pattern. A seller with few observations shows “not enough data yet for a pattern”.

Lowest-price share

How long each seller held the lowest price in the period, measured from the raw observations. The shares use the item price without delivery, even while the chart shows prices with shipping.

The repricer’s recommendation

When the repricer has a recommendation for the product, What to do at the top of the panel says what happened and what it suggests. BASED ON STALE DATA appears when the recommendation rests on old prices.
  • Reprice → … opens the page that explains the recommendation. See Recommendations.
  • Report MAP violation opens the manufacturer dashboard’s Cases tab.
  • show me why shows the Decision trace. The trace’s details need the Repricer Recommendations permission.
Without a recommendation, the panel says “No repricer recommendation for this product right now.” The recommendation covers every market, even when the chart is limited to one: a note says “Recommendation not scoped by market: the repricer still compares every market”.

Read it against your RRP

When you open price history from the manufacturer dashboard, it is read against your recommended retail price:
  • A strip at the top, in place of What to do, says how many resellers are below your tolerance, with your reference price and tolerance.
  • Show in the seller list offers Cheapest 5, Below tolerance and All.
  • The Tolerance band overlay is on, and a Compliance tab lists each reseller’s representative offer against RRP.
  • Evidence downloads the bundle for the case.
With fewer than three comparable offers, the panel shows “Too few offers to tell a pattern from a coincidence” instead of the strip, with links to find more offers. The chart still shows the comparable offers over time. See Overview and Cases.

Watch a product

Watch creates an alert rule for the product without leaving the history. You need the Alert Rules > Create permission.
1

Open the dialog

Click Watch. Watch this product opens and lists the Existing rules covering this product that are turned on.
2

Choose what to watch for

Watch for starts on Undercut, which cannot fire (see the warning below). Choose Below RRP/MAP (an offer below the product’s reference price) or Price change % (a price rises by at least the Threshold, 10% by default).
3

Name the rule and set how loud it is

Change the Rule name if you like, and pick the Severity (Medium by default) and the Notification Mode (Summary by default).
4

Create the rule

Click Create rule. Omnilinker confirms “Rule created”. Manage all rules opens Alert rules.
Watch for also offers Undercut and New seller, but the rules they create watch signals Omnilinker does not collect yet, so they can never fire. Alert rules lists them under Cannot fire. Use Below RRP/MAP or Price change %.
The rule is limited to this product, notifies you, and is on as soon as it is created. Edit it on Alert rules to change the scope, recipients or limits.

Troubleshooting

“No competitor offers are tracked for this product yet.” Match the product’s listings on Product matching and wait for the data sources to run. The Run discovery and Match manually buttons in the panel do nothing yet.
There are prices, but none in this range. Choose a wider range, such as All.
Something went wrong while loading the timeline. Click Retry. View status page does nothing yet.
The newest competitor price is older than the freshness window. Check that the product’s data sources are running; see Markets and data sources. The banner’s Refresh now button does nothing yet.
The chart starts with the 5 cheapest sellers. Choose All under Show, or tick the seller under Not on chart. With Fresh only on, sellers not observed recently are hidden.
The offer is not matched to a catalog product. Match it first; see Offers.

Offers

Every competitor offer, compared with your reference price.

Alert rules

Get notified when prices cross the lines you set.

Product overview

Your products’ competitive position at a glance.

Cases

Follow up a reseller with the evidence from price history.