Before you start
- The pricing data provider must be set up. Omnilinker finds listings and collects offers through a pricing data provider (DataForSEO). It is configured in Administration > Settings > Pricing intelligence > Data provider: Enable Google Data Source is off by default, and a Provider Type and the provider’s credentials must be filled in. Until then every scrape fails. Setting it up needs the Data Source Schedule > Settings permission. See Pricing data provider.
- You need the permissions for each page. A menu item you have no permission for is not shown. See Users and roles.
Set up your first offers
1
Put your products in the catalog
Open Catalog > Products. Click New product to add products one by one, or Data >
Import products to load them from an Excel file. See Products and
Importing. If your products live in an ERP, the ERP integration can link them to yours,
fill their details and create the ones you are missing. See Products from your ERP.Then turn on Track in Pricing Intelligence for every product you want to watch. It is off for new products.
You can set it on the product, for many products at once (select them, click Edit fields and use
Update Pricing Intelligence Tracking), or with the
Track In Pricing Intelligence column of the import file.2
Set up price levels
Open Catalog > Price Levels and click New Price Level for each price list you keep, for example your
shop price. Give each level the currency its prices are in. If you publish a recommended retail price, mark that
level Set as Recommended Retail Price; only one level per organization can carry it.Then enter the prices on your products, or import them with Data > Import prices on the Products page.
See Price levels.
3
Add a market
Open Pricing Intelligence > Markets and click Add market. Pick a country; its code, name and currency
fill in. Use Custom for a market that is not a country. The code and currency cannot be changed later.In Compared against, choose the price level competitor offers should be measured against, such as your shop
price. Leave RRP (tenant default) to use the level marked as the recommended retail price. The level must be in
the market’s currency.Click Add & add a source to go straight to the next step. See
Markets and data sources.
4
Add a data source
Open Pricing Intelligence > Data Sources. With no sources yet, the page shows Add your first data
source with one tile per provider; otherwise click New data source. Choose Google Shopping, name the
source, select its Market (required) and set the language and location to search in.Click Save. The source is created idle; you run it once your products are matched.Today Omnilinker searches for listings and collects offers through Google Shopping for every data source,
whichever provider the source names. Amazon, Ceneo and Allegro sources are not read from those sites
yet, so set up your sources as Google Shopping.
5
Match your products
Open Pricing Intelligence > Product Matching. Your tracked products are listed there, one row each, with
one column per data source. Start the search yourself: click Find matches for all unmatched (‹n›), check the
estimate and click Run discovery. Searches go through the paid pricing data provider on your account, so the
estimate comes first. When you track more products later, search for them the same way.When suggestions arrive, review them under Awaiting review: approve the listings that are your product and
reject the rest. A product has no offers from a source until it is matched there. See
Product matching.
6
Run the first scrape
Go back to Data Sources and click Run on the source’s row. The row shows the run’s progress, and you can
expand it to see recent runs. Only matched products are scraped.To scrape regularly, click Schedules. It opens Settings, where schedules are kept under Pricing
intelligence > Schedules.
7
Read the offers
- Pricing Intelligence > Product Overview shows each tracked product against the market: its reference price, its market position and its competitors, as a table, cards or a matrix. See Product overview.
- Pricing Intelligence > Offers lists every offer found, with the merchant, the price and when it was seen. See Offers.
- Pricing Intelligence > Merchants lists the competitors behind the offers. Omnilinker adds them as it finds their offers; rename them there if the shop’s domain is not a clear name. See Merchants.
Next steps
Alert rules
Get notified when a competitor moves its price or your margin drops.
Repricer
Let rules propose new prices from competitor offers.
Price history
See how offer prices changed over time.
Key concepts
The terms used across Omnilinker.