- compare your prices with the market, product by product (retailers and manufacturers);
- check that resellers keep to your recommended retail price, and follow up with the ones that don’t (manufacturers);
- get alerts when a competitor moves its price or your margin drops;
- set your own prices from competitor offers with the repricer (retailers).
How it works
1
Your products
Pricing Intelligence works on products from your catalog with Track in Pricing
Intelligence turned on. Their prices on a price level, usually your recommended retail
price, are what competitor offers are compared with.
2
Markets
A market is a country and a currency, such as Poland in PLN. It decides the currency offers are recorded in and the
price level they are compared against.
3
Data sources
A data source is a place where Omnilinker looks for offers within one market, such as Google Shopping for
Poland. Omnilinker searches and fetches through the pricing data provider set up for your organization.
4
Product matching
Omnilinker searches each data source for your products and suggests the listings that look like them. You approve
the right ones. A product has no offers from a data source until it is matched there.
5
Runs
Each run of a data source, started by hand or on a schedule, fetches the current offers for every matched product.
Each offer comes from a merchant: the shop that lists it.
6
Analysis and action
The offers feed the product overview, the offer list and price history, alert rules, the manufacturer dashboard and
the repricer.
Set it up
Set Pricing Intelligence up in this order. Each step needs the one before it.- Track products and set prices. Turn on Track in Pricing Intelligence for the products you want to watch, and give them prices on the level you compare against. See Products and Price levels.
- Check the pricing data provider. Discovery and runs fail until it is set up. See Pricing data provider.
- Add a market and a data source. See Markets and data sources.
- Match your products. See Product matching.
- Run the data source, then add a schedule so it runs regularly. See Run a data source.
- Tidy up merchants. Rename the shops Omnilinker found. Every merchant starts as authorised, so clear Authorized Seller on the resellers you have not authorised. See Merchants.
Searching for listings, checking GTINs and running data sources are paid requests to the pricing data provider on
your organization’s account. Before a search for matches, Omnilinker shows an estimate of the searches it will
make; see Find matches.
The pages
The pages appear under Pricing Intelligence in this order.
Price history has no menu item: it opens from Product Overview, Offers, Data Source Products and the
manufacturer dashboard. See Price history.
Markets on other pages
Product Overview, Offers, the price history and the Manufacturer Dashboard show one market at a time. The Market button at the top switches it. Each user has a home market that these pages open on; see Your home market.Retailers and manufacturers
Both use the same setup. They differ in what they read:Permissions
Every page has its own permission under Pricing Intelligence in the role editor, and a menu item you have no permission for is not shown. The setup pages list theirs: Markets and data sources, Merchants and Product matching. For the full list, see the Permissions reference.Next steps
Markets and data sources
Choose where Omnilinker looks for offers.
Product matching
Link your products to the listings that sell them.
Manufacturer dashboard
Measure how resellers price your products.
Repricer
Let rules propose new prices from competitor offers.