Catalog
Product
A product in your own catalog: the item you sell or make, with its SKU, GTIN, brand and prices. Everything else in Omnilinker (competitor offers, repricing, stock, marketplace listings) hangs off a catalog product. See Products.Tracked product
A catalog product with Track in Pricing Intelligence turned on. Only tracked products are matched with competitor listings and watched for offers. Tracking is off for a new product until you turn it on. See Products.Brand
The brand a product belongs to. Brands let you filter the catalog, and the manufacturer dashboard can show one brand at a time. See Brands, categories and tags.Price level
A named price list, such as your shop price or a wholesale price. Each product can have one price on each level. A level can declare a currency; every price stored on it must then be in that currency. See Price levels.Recommended retail price (RRP)
One price level per organization can be marked Set as Recommended Retail Price. Pricing Intelligence compares competitor offers with that level unless a market names a different one in Compared against. See Price levels.Purchase price
What you pay to acquire one unit of a product, held as net, gross, VAT rate and currency. A purchase price nobody has recorded is unknown, and Omnilinker never reads it as zero. A purchase price of 0 recorded on purpose (a gift, a sample) is a known zero; only a person can record one. See Purchase prices.Purchase price history
The record of a product’s purchase prices over time, newest first, on the Purchase price history tab of the product. Entries are never edited: a correction appears as a new entry. Each entry shows where the price came from (entered manually, ERP sync, Excel import, bulk edit). See Purchase prices.Known time and business time
Known time is the moment Omnilinker learned a purchase price; the history shows it as Recorded. Business time is the moment the source says the price became true, such as the ERP’s own change time, shown as “Effective at the source”. Omnilinker always looks prices up by known time, so a replay of the past (an alert backtest or a repricer dry run) sees only what Omnilinker could have seen then. See Purchase prices.Margin
The share of a selling price left after the purchase price: (price − purchase price) ÷ price. The repricer’s margin floor compares net with net; alert margin conditions compare gross with gross. No margin is computed against an unknown purchase price. Against a known zero, an alert reads the margin as 100%, while the repricer does not set a price at all. Omnilinker does not use markup, (price − purchase price) ÷ purchase price. A margin figure in Omnilinker is never a markup.Pricing Intelligence
Market
A country and currency scope, such as Poland in PLN. Every data source belongs to one market, and the market decides the currency offers are compared in and the price level they are compared with (Compared against). A market’s code and currency cannot be changed after you create it. See Markets and data sources.Data source
A place where Omnilinker looks for competitor offers in one market: Google Shopping, Amazon, Ceneo or Allegro. A data source is scraped when you click Run or on a schedule. See Markets and data sources.Scrape
One run of a data source: Omnilinker fetches the current offers for every product matched in that source. Runs use the pricing data provider set up for your organization. See Pricing data provider.Merchant
A competitor or reseller whose offers Omnilinker observes, identified by its shop domain (for exampleshop-a.example). A merchant is never an Omnilinker customer. Omnilinker adds merchants on its own as it finds their
offers; the manufacturer dashboard calls them resellers. See Merchants.