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A merchant is a shop whose offers Omnilinker observes: a competitor of yours, or a reseller of your products. Each merchant is identified by its shop domain, for example shop-a.example. A merchant is never an Omnilinker customer. The manufacturer dashboard calls merchants resellers. You rarely need to add merchants yourself. When a data source run finds an offer from a shop Omnilinker has not seen before, it adds the merchant on its own, named after the shop’s domain. Use Merchants to give those shops a readable name, record your relationship with them, and set the two flags that change how other pages treat their offers: Authorized Seller and Exclude from repricer. Open Pricing Intelligence > Merchants. You need the permissions in Permissions.

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The merchant list

The list shows 25 merchants per page. You can change the page size, sort by several columns, show or hide columns, and group the list by a column; Grouping expands or collapses all groups.

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Search and filter

  • Quick search searches the name, the website URL and the global merchant identifier.
  • Advanced Filters opens Filter merchants. In Simple mode, filter by Name, Global Merchant Identifier, Website URL, Merchant Type, Contract Status, Authorized Seller and Data Source. In Advanced mode, build up to 25 conditions and choose whether all of them (All (AND)) or any of them (Any (OR)) must match. The footer counts the matching merchants; click Apply filter.
Active filters appear as chips under Active Filters. Remove a chip to drop that filter, or click Clear All Filters. To keep a filter, click Save as view in Filter merchants, or Save Current Filter in the Views: row, and name it. Click a view in the Views: row to apply it. Its menu lets you Edit name, Update with current filters and Set as Default; the × next to it deletes it. Saved views need the Saved Filters permissions.

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Add a merchant

1

Open the form

Click New Merchant.
2

General Information

Enter the Name and the Website URL, both required. Enter the shop’s domain, such as shop-a.example, without a path: Omnilinker removes http://, https:// and www. and stores it in lower case. Optionally add a Global Merchant Identifier. A Merchant Color is picked for you; change it if you like.
3

Contact Information

Optionally enter the Contact Email, Contact Phone, Contact Person and Preferred Contact Method (Email, Phone, API or Portal). The manufacturer dashboard sends messages to resellers at the contact e-mail; see Cases.
4

Business Relationship

Set the Merchant Type, Merchant Size, Partnership Start Date and Contract Status, and tick or clear Authorized Seller. See Authorized sellers.
5

Save

Click Save.
Two merchants can’t share a website URL. If another merchant already uses the domain, Omnilinker refuses to save. The error does not name the cause yet: it shows a general message. A new merchant starts with Merchant Type Other, Merchant Size Small (0-100 products), Contract Status Active and Authorized Seller ticked. Merchants that Omnilinker adds on its own start the same way. The form has two more tabs:
  • Compliance Configuration: Compliance Threshold (%) (95 by default), Notification Frequency (Daily), Escalation Threshold (Days) (7) and Auto Notify Violations (off). Omnilinker stores these values but does not act on them: no notification or escalation is sent from them. To follow up on resellers’ prices, use the manufacturer dashboard.
  • Merchant Data Sources: how the merchant is identified on each data source, as a Data Source, a Name and an External Merchant ID. Omnilinker fills this in when it finds the merchant’s offers on a source, so you rarely need to change it.

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Edit a merchant

Click Edit in the merchant’s row actions. The form has the same tabs as when you add one, and two more controls:
  • Reset to Auto-Generated next to Merchant Color restores the colour Omnilinker generated.
  • Exclude from repricer, on the Business Relationship tab; see Exclude a merchant from the repricer.
Click Save.
Keep the Website URL of a merchant that Omnilinker added. Omnilinker recognises the shop’s offers by that domain: if you change it, the next run that finds the shop’s offers adds it again as a new merchant. Rename the merchant with Name instead.

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Authorized sellers

Authorized Seller records whether you have authorised the merchant to sell your products. The manufacturer dashboard uses it for its Not authorised views. Every merchant starts as authorised, including those Omnilinker adds, so clear Authorized Seller on the resellers you have not authorised. See the manufacturer dashboard setup.

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Exclude a merchant from the repricer

When Exclude from repricer is on, every repricer rule ignores the merchant’s offers. The offers still appear on Offers, Product Overview and the manufacturer dashboard. Use it for shops whose prices should never steer yours, such as a clearance outlet or your own shop. See How the repricer works. The setting is on the Business Relationship tab when you edit a merchant; it is not on the form for a new one.

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Delete merchants

To delete one merchant, click Delete in its row actions and confirm “Are you sure to delete the merchant ‹name›?”. To delete several, select their rows, click Delete (‹n›) and confirm.
Deleting a merchant also deletes its offers and their price history. It cannot be undone. If a data source run finds the shop’s offers again, Omnilinker adds it again as a new merchant with the default settings.

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Permissions

The permissions are under Pricing Intelligence in the role editor. See Users and roles.

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Next steps

Offers

Every offer the merchants list for your products.

Manufacturer dashboard

Check whether resellers keep to your recommended retail price.

Repricer

Set your prices from competitor offers.

Markets and data sources

Where the merchants’ offers come from.